Threadsight: Turning user feedback into product wins

Problem

Threadsight, a thread analytics and scheduling tool for Threads users, was gaining traction but struggling to convert free users to paid plans. Many users reported frustration with the platform’s usability and a lack of clarity on the value of upgrading. Key workflows, like saving and scheduling posts, felt unintuitive and inefficient.

Solution

As UXR co-lead, I helped design and implement a multi-phase study on usability and conversion. We conducted heuristic evaluations, user interviews, and competitive analysis to understand the core friction points in the product experience.

Key issues identified

• Users found the save and schedule workflow tedious, requiring two separate steps
• Analytics visuals and wordings were confusing, with missing tooltips and unclear metrics
• Upgrade options were hard to find and difficult to understand
• Casual users did not immediately grasp the platform’s value or intended use cases

We translated these findings into clear, actionable design recommendations. One significant outcome is the “One-Click Scheduling” feature, which combines saving and scheduling into a single, streamlined action.

Results

• Threadsight implemented our feedback into version 3, simplifying key workflows
• One-Click Scheduling, a top pain point, was resolved directly based on user feedback
• Product team repositioned Threadsight toward users with clearer business goals
• Our research laid the foundation for improved upgrade flow, analytics clarity, and onboarding

My Role

• Co-led a UX research team
• Designed and conducted user interviews and usability testing
• Led analysis of behavioral pain points and conversion barriers
• Delivered prioritized insights and collaborated with design and product leads
• Helped reframe product narrative to emphasize ease of use, productivity, and ROI